We are committed to respecting your online privacy and recognize your need for appropriate protection and management of any Personal Information you share with us. We collect various types of personal data to provide and improve our services. This includes:

• Identity & Contact Data: First name, last name, phone number, email address.
• Address Data: Shipping address, billing address.
• Technical Data: IP address, browser type, device type, and usage activity. This may include the URL that you just came from (whether this URL is on the Platform or not), which URL you next go to (whether this URL is on the Platform or not), your computer or device browser information, and other information associated with your interaction with the Platform.
• Transactional & Usage Data: Purchase history, order details (including products purchased, date, and time), browsing behaviour, pages viewed, and details of Platform usage for analytics.
• User-Generated Content: Reviews, review images, images/attachments shared on support tickets.

We collect your personal data through the following methods:

• Direct Interactions: You provide data directly when you create an account, place an order, subscribe to newsletters, submit reviews, open support tickets, or communicate with us.
• Automated Technologies or Interactions: As you interact with our Platform, we automatically collect Technical Data, including IP addresses, through the use of cookies and similar tracking technologies.
• Third Parties: We may receive information from third parties such as our payment gateway partners to facilitate transactions and order processing.

Before or at the time of collecting personal information, we will identify the purposes for which information is being collected. We will collect and use your personal information solely to fulfil those purposes specified by us, within the scope of the consent of the individual concerned or as required by law. We will collect personal information by lawful and fair means and with the knowledge and consent of the individual concerned.

We only collect and use such information from you that we consider necessary for achieving a seamless, efficient, and safe experience, customized to your needs. We use your personal data for the following legitimate purposes and based on the legal grounds outlined in the Digital Personal Data Protection Act, 2023 (DPDPA):

To Provide and Fulfill Services (Contractual Obligation):

• Processing and fulfilling your orders.
• Shipping products to your designated address.
• Processing payments through our payment gateway partners.
• Creating and managing your user account.
• Providing customer support and responding to your inquiries and support tickets.
• Displaying your purchase history in your account dashboard.
• To enable the viewing of content in your interest.

For Identity and Authentication (Legitimate Interest):

• Verifying your identity and authenticating your account.
• Using tracking information such as IP addresses and/or Device ID to help identify you and to gather broad demographic information and make further services available to you.

For Internal Operations & Improvement (Legitimate Interest):

• Analyzing Platform usage to improve our services, user experience, and Platform functionality.
• Monitoring for and preventing fraudulent activities.
• Ensuring the security of our Platform.
• To communicate the necessary account and service-related information from time to time.

For Compliance with Legal Obligations:

• Complying with applicable laws, rules, and regulations.
• Resolving disputes.
• Responding to requests from government and law enforcement authorities.

We will not sell, license, or trade your personal information. We will not share your personal information with others unless they are acting under our instructions or we are required to do so by law. We share your personal data only for legitimate business purposes and with trusted third parties. We do not sell or rent your personal data to anyone.

• Third-Party Sellers/Vendors: We disclose your collected personal identity, shipping address, and billing address to the relevant vendor/seller for the legitimate purpose of fulfilling your order and authentic operations.
• Payment Gateway Partners: We share necessary details like name, email, phone number, and address with our payment gateway partners (located in India) to facilitate secure payment collection.
• Logistics/Shipping Partners: We share shipping address, name, and contact details with our logistics partners to ensure timely delivery of your orders.
• Hosting Providers: Your data is stored on databases managed by our third-party hosting provider. While we implement security measures, we rely on our hosting provider's infrastructure for data storage.
• Legal & Regulatory Authorities: We cooperate with law enforcement inquiries, as well as other third parties to enforce laws, such as intellectual property rights, fraud, and other rights. We may disclose any information about you to law enforcement and other government officials as we, in our sole discretion, believe necessary or appropriate, in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose us or you to legal liability.

We treat data as an asset that must be protected against loss and unauthorized access. We are committed to protecting your personal data and employ many different security techniques to protect such data from unauthorized access by members inside and outside the Firm. We follow generally accepted industry standards to protect the Personal Information submitted to us and information that we have accessed.

• Secure Connection (HTTPS): Our Platform uses HTTPS to encrypt data transmission between your browser and our servers.
• Secure Database Storage: Your data is stored in secure databases.
• Payment Security: Payment collection is handled by reputable payment gateways that adhere to industry security standards. EffortMart does not directly store sensitive payment information.

Unless subject to an exemption, you have the following rights concerning your data: As a user (Data Principal) on EffortMart.com, you have the following rights concerning your personal data, in compliance with the Digital Personal Data Protection Act, 2023 (DPDPA):

• Right of Access: The right to be informed of, and request a copy of your data which we hold about you. You are entitled to a copy of all personal data which we hold concerning you.
• Right to Rectification/Correction: The right to request for any correction to any personal data if it is found to be inaccurate or out of date. You can review and change the information you submitted except Email ID through your account settings. If you believe that any information we are holding on to you is incorrect or incomplete, you need to remediate, and promptly correct any such incorrect information.
• Right to Erasure/Deletion: The right to request that we delete your data. You can request the deletion of your personal data by sending an email to support24@effortmart.com. We will delete your data as long as your account is not active and no account closure data deletion request has been received, subject to any legal retention requirements.
• Right to Withdraw Consent: The right to withdraw your consent to the processing at any time. You may also choose not to use a particular service or feature on the Platform and opt-out of any non-essential communications from the Platform.
• Right to Object: The right to object to the processing of personal data.
• Right to Data Portability: The right to request a copy of your personal data in electronic format and the right to transmit that personal data for use in another party's service.
• Right not to be subject to Automated Decision-Making: The right to not be subject to a decision based solely on automated decision making, including profiling, where the decision would have a legal effect on you or produce a similarly significant effect.
• Right to Grievance Redressal: The right to complain about a supervisory authority. If you have any concerns or complaints regarding the processing of your personal data, you can contact our designated grievance officer (details to be provided soon) or send an email to support24@effortmart.com.
• Right to Nominate: You have the right to nominate another person to exercise your rights under the DPDPA in the event of your death or incapacity. Please contact us at support24@effortmart.com to exercise this right.

We will only retain personal information as long as necessary for the fulfilment of those purposes for which it was collected. We retain your personal data for as long as your account remains active on EffortMart.com. If you close your account or request data deletion, we will delete your data, subject to any legal obligations to retain certain information for a specified period (e.g., for tax, audit, or fraud prevention purposes).

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. By continuing to browse the site, you are agreeing to our use of cookies. Cookies contain information that is transferred to your computer's hard drive.

We use cookies and cache to facilitate data transmission between the client side and the server side via HTTPS. These technologies help us remember your preferences, understand how you interact with our Platform, and ensure basic functionality.

We use the following types of cookies:

• Strictly Necessary Cookies: These are cookies that are required for the operation of our Platform. They include, for example, cookies that enable you to log into secure areas of our Platform, use a shopping cart, or make use of e-billing services.
• Analytical/Performance Cookies: They allow us to recognize and count the number of visitors and to see how visitors move around our Platform when they are using it. This helps us to improve the way our Platform works, for example, by ensuring that users are finding what they are looking for easily.
• Functionality Cookies: These are used to recognize you when you return to our Platform. This enables us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
• Targeting Cookies: These cookies record your visit to our Platform, the pages you have visited, and the links you have followed. We may use this information to make our Platform and the advertising displayed on it more relevant to your interests. We may also share this information with third-parties for this purpose.

Google Analytics:

We use Google Analytics to help us to understand how you make use of our content and work out how we can make things better. These cookies follow your progress through us, collecting anonymous data on where you have come from, which pages you visit, and how long you spend on the site. This data is then stored by Google to create reports. These cookies do not store your personal data.

Google AdSense:

Google AdSense is a tool that allows Platform publishers to deliver advertisements to site visitors in exchange for revenue calculated on a per-click or per-impression basis. To do this, Google uses cookies and tracking technology to deliver ads personalized to a Platform user/visitor.

EffortMart SellerZone is our dedicated platform for sellers and vendors to manage their products, orders, and business operations on EffortMart. The following section outlines specific privacy considerations for SellerZone users:

SellerZone Data Collection:

• Business Information: Company name, registration details, GSTIN numbers, business address, and contact information etc.
• Banking Information: Bank account details for payment settlements (encrypted and securely stored).
• Product Information: Product listings, inventory data, pricing information, and product images.
• Transaction Data: Order details, sales history, refund information, and customer feedback.
• Performance Analytics: Sales metrics, customer ratings, and seller performance indicators.

SellerZone Data Usage:

• Processing and settling payments for sales made through the platform.
• Providing analytics and insights to help sellers grow their business.
• Verifying seller credentials and ensuring compliance with platform policies.
• Resolving disputes between sellers and customers.
• Communicating important platform updates and policy changes.
• Conducting fraud prevention and risk assessment activities.

SellerZone Data Sharing:

• Customer Information: Limited customer information (name, shipping address) is shared only for order fulfillment purposes.
• Payment Processors: Banking and transaction details are shared with authorized payment processors for settlements.
• Logistics Partners: Order and pickup information is shared with delivery partners for seamless shipping.
• Government Authorities: Information may be shared with tax authorities and regulatory bodies as required by law.

Seller Rights and Responsibilities:

• Data Access: Sellers can access and download their business data through the SellerZone dashboard.
• Data Correction: Sellers can update their business information and banking details through the account settings.
• Account Deletion: Sellers can request account closure, after which data will be retained for the legally required period before deletion.
• Compliance: Sellers must ensure compliance with applicable laws regarding customer data protection.

This Privacy Policy is published in accordance with the provisions of:

• The Indian Information Technology Act, 2000.
• Rule 3 (1) of the Indian Information Technology (Intermediaries guidelines) Rules, 2011.
• Rule 4 of the Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011 of Information Technology Act, 2000, amended through Information Technology Amendment Act, 2008.
• The Digital Personal Data Protection Act, 2023 (DPDPA).
• Consumer Protection (E-Commerce) Rules, 2020.
• Goods and Services Tax (GST) compliance requirements.

The Platform may include advertisements, hyperlinks to other Platforms or resources. We have no control over any other Platform or resources or contents available on these other Platforms, which are provided by companies or persons other than us.

You acknowledge and agree that we are not responsible for the availability of any such external sites or resources, and do not endorse any advertising, services/services or other materials on or available from such Platform or resources. You acknowledge and agree that we are not liable for any loss or damage which may be incurred by you as a result of the availability of those external sites or resources, or as a result of any reliance placed by you on the completeness, accuracy or existence of any advertising, services or other materials on, or available from, such Platforms.

These external third-party Platforms and resource providers may have their privacy policies governing the collection, storage, retention and disclosure of Your Personal Information that You may be subject to. We recommend that you enter their Platform and review its privacy policy.

Your information is regarded as confidential and therefore will not be divulged to any third party, unless if legally required to do so to the appropriate authorities. We will not sell, share, or rent your personal information to any third party or use your e-mail address for unsolicited mail.

Any emails sent by us will only be in connection with the provision of agreed services, and you retain sole discretion to seek for discontinuation of such communications at any point in time.

We have appointed a dedicated Grievance Officer for data protection-related queries and concerns, as mandated by Indian regulations. You may contact our Grievance Officer for any issues related to data privacy, security breaches, or exercise of your rights under this policy.

• Name: Mr. Sohel Shaukat Ali Ansari
• Email: grievance@effortmart.com
• Address: Gauri Bazar, Hari Rampur, Deoria - U.P. India 274202

All grievances will be acknowledged within 48 hours and resolved within 30 days of receipt, in accordance with applicable regulations.

Our Privacy Policy may change from time to time. The most current version of the policy will govern our use of your information and will always be on the Platform. Any amendments to this Policy shall be deemed as accepted by the User on their continued use of the Platform. We will notify you of any material changes by:

• Posting the updated Policy on this page with a revised "Last Updated" date.
• Sending an email notification to registered users for significant changes.
• Displaying a prominent notice on the Platform for at least 30 days before material changes take effect.

If you have any questions or concerns regarding this Privacy Policy, you should contact us by sending an e-mail to support24@effortmart.com or by writing to us at:

Thank you for taking the time to read our Privacy Policy. We are committed to protecting your privacy and ensuring the security of your personal information.